4 steps to building your own social network

The first time we saw a huge spike in the popularity of social networks was when Facebook arrived and started growing rapidly. Mark Zuckerberg seems to be the one who started the hype around social networks and social media and also inspired people to follow in his footsteps and create their own social networks.

How to build one’s own social network?

If you are one of those people who are interested in building their own social network, you probably already know that there are a number of things you should think about. It may not be so easy to build a social network from scratch, but if you complete a few steps and you invest your time and effort, you will be able to do it.

Step 1

The first step refers to making a decision about who your target audience will be. You should make sure that you think carefully about this issue and that you invest your energy as much as necessary because this step is crucial to having success. You need to define what people you want to attract and what and when you want to write. If you are still not sure who your target audience should be, you can try filtering out who you don’t want to be your audience and what you don’t want to deal with. This can also help you later to bring back your audience if they start losing interest in your social network.

Step 2

The next thing you should think about is the platform for your social network. It can be a web app or a mobile app. It is mandatory that you make this decision before starting to build your social network because a lot of technical aspects depend on this decision. After all, social networks are complex software systems.

Step 3

You should be aware that if you want to build a social network, you will need to invest some money. There is no way around it. For instance, Facebook had a budget of around half a million dollars to invest in the development process. Instagram invested 300.000 dollars in its development. Of course, you don’t need to have such a huge budget to start building your social network, but you should keep in mind that it may be costly if you want your network to be complex, functional, and attractive.

Step 4

Finally, you should think about how you can promote your social network. As with any new business or project, promotion is very important when it comes to reaching your audience. You can think about some ideas yourself or you can ask for professional help. It is up to you to decide.